design. photo. illustrate : create

Last summer i did three weeks work placement with Topman, working with on fashion graphics and illustrations for following seasons trends.  I also had the chance to go to one of their fashion events, where they showed their Topman Design line, which is one step up in price and quality from their Topman highstreet range.  I was not really that familiar with this Topman Design range, but was pleasantly surprised when I saw it, it's high fashion with an obvious designer feel.  however one thing I felt let this range down considerably was the branding for it.  So I went away and decided I would re-brand them as one of my minor projects from my final year.

Bellow shows their existing logo which I feel does not reflect the range at all.  I decided to re-name then London Topman (branded London TM) - which reflects the London feel and look of the range, by playing with the trademark mark and the word Topman.

I then went on to create a promotional "look book" to be given away at shows to perspective customers and industry buyers.  I will post this at a later date.