design. photo. illustrate : create

This is an entry for a YCN compitition brief for FeelGood Drinks.
The brief asked that you spread "feelgoodness" and raise brand awareness.  “Spreading Feelgoodness should get people involved, it MUST be fun (if it isn’t it won’t catch on) and above all is should make people smile.”

I came up with the idea of taking a fun angle on the relationship between the shapes of fruit and the theme of feelgood.  I then focused these ideas down, and applied them to unusual but appropriately fun and engaging communication formats, with the intension to be spread...
Such as these little mini ads in the form of post-it notes, which would appear in magazines and newspapers - the reader would then use as they please - spreading "feelgoodness" in the process.