design. photo. illustrate : create

Topman have an elite clothing range known as Topman Design and after doing a placement with them, I decided to rebrand them as one of my minor projects towards my final year work.  (see older posts for their current identity)

I came up with a new name, brand identity and also a promotional fashion show handout, in the form of a lookbook/zine, which contains various spreads which then fold out to an A2 poster.  The piece revolves around the theme of unraveling the story behind the clothing range and the season trend.  Clothing tags and promotional t-shirts were some other items also created.